The Marketing Effectiveness Platform is an intelligent online tool which helps you make more profitable marketing investment decisions.

Fuelled by data and the outputs of advanced analytics, the MEP is future facing and focused on growth. It helps identify how different marketing strategies could impact returns and enables you to activate strategic recommendations and track your progress against identified growth opportunities.

It does this via four user friendly and intelligent applications.

Report-ROIDB
ROI Database
Robust decision support data
Report-MMM
Model Dashboard
Precision targeting of opportunities
Polestar-Index-Colour
PoleStar
Leveraged media optimisation
ROIOpportunities-Index
Growth Opportunities
Set and Manage
Growth Targets
Report-ROIDB

ROI DATABASE

Robust decision support data

The ROI database delivers a complete view of individual ROIs across your whole portfolio. Identify which of your channels, brands, categories and markets are setting the pace on ROI.

INCREASE IN ROI

Chocolate0

Biscuits0

Candy0

Report-MMM

MODEL DASHBOARD

Precision targeting of opportunities

The outputs of modelling done by Data2Decisions can be found here, allowing you to see key information about your sales, media spend, model accuracy, Google search trends and data relating to weather, the economy and seasonal factors.

Polestar-Index-Colour

POLESTAR

Leveraged media optimisation

PoleStar is an advanced media budget optimiser, built on a powerful mathematical algorithm. Fuelled by the data modelling output stored in the Model Manager, it identifies the optimal way to invest your budget across countries, brands, products and media channels.

PoleStar has helped generate ROI improvements of up to 80%

Incremental Revenue Identified

Potential ROI Identified

ROIOpportunities-Index

GROWTH OPPORTUNITIES

Set and Manage Growth Targets

Insights generated by modelling, combined with Data2Decisions’ marketing expertise enables us to make strategic investment recommendations to help you achieve your brand and revenue KPIs. Contained within this library, you can assess brand by brand recommendations, see their financial impact, and monitor results achieved against identified opportunities.

Incremental Revenue Identified

Potential ROI Identified

Incremental Revenue Achieved

ROI Achieved

DATA2DECISIONS

GROWTH THROUGH BETTER MARKETING

The MEP is proprietary technology developed by Data2Decisions to help clients achieve growth through more effective marketing decision making.

3K

Cases

35+

Countries

100+

Clients

180+

Brands

Want more information? A demo?  

Contact us now…

logo_rgb_small

DATA2DECISIONS

GROWTH THROUGH BETTER MARKETING

7th Floor, 10 Triton Street, Regent’s Place, London, NW1 3BF

+44 (0) 20 3640 5300